ROAS Calculator — Ad Return & Break-even CPC | SEM AI Growth

ROAS Calculator

Calculate your Return on Ad Spend and break-even cost per click. Before you launch a campaign, find out whether your targets actually make financial sense.

ROAS 분석

광고 집행 금액

캠페인 총 광고비

₩

광고로 발생한 매출

광고 전환 총 매출

₩

마진율

(매출 - 원가) ÷ 매출 × 100

현재 ROAS

300%

손익분기 ROAS

250%

광고 순이익

+₩200,000

✓ 현재 ROAS(300%)가 손익분기(250%)를 초과합니다. 수익 구조입니다.

What is ROAS?

ROAS (Return on Ad Spend) measures how much revenue you generate for every dollar spent on advertising. A ROAS of 300% means you earned $3 for every $1 spent.

ROAS = (Revenue from ads ÷ Ad spend) × 100

Break-even ROAS

Break-even ROAS is the minimum ROAS you need to cover your ad spend. With a 40% margin, your break-even ROAS is 250% — anything below that and your ads are losing money.

Break-even ROAS = 100 ÷ Margin (%) × 100

Break-even CPC

The maximum amount you can pay per click while staying profitable. Knowing your conversion rate and average order value lets you set a data-driven CPC ceiling for your bidding strategy.

Break-even CPC = AOV × Margin × CVR

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